Onsite Research: Virgin Hotel Chicago
Key Insights:
- Guests want to be able to wander near to the hotel.
- Be ready for when your guest is ready.
- Locate in "hip" accessible areas.
The Virgin Hotels exemplify much of what Moxy aims to be: young, tech-savvy... Millennial. Yet it still has airs of old world class and elegance.
Our research at the Virgin centered around its unique gathering space,
